How I help
Focused advisory engagements for manufacturers, integrators, and investors — grounded in how this industry actually works, not a generic strategy template.
Go-to-Market Strategy
Direct vs. distribution. Dealer programs vs. integrator-direct. National accounts vs. regional focus. I'll help you build a GTM that fits your product and your resources.
Channel Strategy
The channel is everything in this industry. I help you understand integrator economics, dealer expectations, distribution dynamics, and how to build programs that actually get traction.
Build vs. Buy vs. Partner
Should you build that feature, acquire it, or integrate? I'll help you evaluate the landscape — who's worth partnering with, who's acquisition bait, and what you should own vs. outsource.
Product Positioning
Access control, video, intrusion, intercoms — each has its own competitive dynamics and buyer expectations. I'll help you position against incumbents and find whitespace.
Market Entry Advisory
New to physical security? I'll help you understand the players, the channel structure, the buyer journey, and why this market doesn't work like IT or SaaS.
Investor Due Diligence
Evaluating a security company? I provide context on competitive positioning, technology differentiation, channel strength, and whether the RMR story holds up.
Let's talk
Rethinking your channel strategy? Entering the security market? Evaluating an acquisition? I'd like to hear about it.
andrew@securlore.com